red bull
trolley
grand prix

FASTEN YOUR SEAT BELT,
UNLEASH YOUR IMAGINATION.

The Red Bull Trolley Grand Prix made its much-anticipated return, and it did not disappoint.

Auckland Domain was transformed into a high-octane, high-energy battleground, where a cohort of 52 adrenaline seekers unleashed their whimsical wagons onto an NZ-designed course littered with obstacles.

My role saw me lead the theme and creative direction for the Red Bull Trolley Grand Prix 2025, helping shape the identity of a world-class event through striking visuals that enhanced the overall experience. Working closely with the brand & marketing team to develop the event's visual language, from branding and signage, to directional, POS and marketing materials, digital assets, and most notable the hand-drawn site map. Ensuring a cohesive and dynamic presence across all touchpoints. Throughout the process, I made sure to stay true to the iconic Red Bull identifiers and its playful, cartoon-inspired style, preserving the brand’s identity while amplifying the excitement and energy of the event, making it an unforgettable experience for both participants and 35,000 spectators.