Mentality
In collaboration with Boxer agency.
ONE FOR YOU, ONE FOR YOUR MATE
The two-pack was designed to be shared with a mate. The whole concept is not to focus solely on the drink itself but on the conversations that the drink will start. When you bring a two-pack over to a mate's place, it's a symbolic action to show them that you're here to listen if they want to talk it out.
INVISIBLE INK
When considering packaging, the invisible ink idea works when the temperature of your beer gets warmer. The can will start to change colour and prompting questions will appear. These questions will be related to checking in on a mate, giving you some east and light-hearted conversation starters.
